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Skype
C/EI/112. Globalisation and Internationalisation Process: Case Study of Skype
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the impact of globalisation on the internationalisation process discussing the role of the Internet in creating customer proximity and power distance through culturally similar and culturally different markets. The role of the Skype software in enabling communication between millions of public and business users is explored evaluating its contribution to the internalisation process.
KEYWORDS: Internationalisation, Skype, Internet, customer proximity, power distance,
Other Papers On: Internet: social and economic impacts
Other Papers On: Skype
Other Papers On: Internationalization
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Keywords Tag Cloud
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Thank you for the fabulous service and a great paper to help with the interview!Abbey
