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Skype

C/B/3097. Critical analysis of Skype

WORDS:
2150
DATE:
2010
PRICE:
29.99 GBP

This paper examines Skype, the worlds most popular peer-to-peer voice over the internet protocol (VOIP), aiming to analyse the current and future environment of the firm. The paper begins by analysing the E-Business environment, which is done through use of Porter’s five forces analysis. eMarketing strategy and activities are outlined, followed by a evaluation of the web design, which focuses on information, system and service quality. The paper also provides a business to business (B2B) analysis and political analysis. Conclusions are made regarding recommendations for Skype.

 

KEYWORDS: Skype, peer-to-peer, voice over the internet protocol, VOIP, E-Business, Porter’s five forces analysis, eMarketing strategy, eMarketing activities, web design, information quality, system quality, service quality, business to business, B2B, Political analysis,

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Other Papers On: Skype
Other Papers On: Porter's 5 Forces Analysis
Other Papers On: B2B Internet Marketing
Other Papers On: E-businesses

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skype swot pestel value innovation forces porter chain ebay communication software flexible study business strategies critical marketing create bay organisational effectiveness merger change process offeror offeree mergers strategic stakeholders influence key analyse blockbuster vs strategy programme ei globalisation acquisition evaluating programmes c internationalisation
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