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C/B/2693. Business and marketing strategies of eBay
- WORDS:
- 5750
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper examines the strategy of the online business eBay (E–Bay) presenting the background of the company, reviewing their international operations, evaluating the strategic importance of the company’s acquisition of Skype and discussing the benefits of this synergetic partnership. PESTEL analysis is conducted of the external factors influencing the company’s operations, their marketing strategy is discussed, the current challenges and success factors are highlighted.
KEYWORDS: Business strategy, marketing strategy, eBay, E-Bay, Skype, PESTEL,
Other Papers On: Skype
Other Papers On: E-Bay
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: PEST Analysis
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
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- Psychology
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- Sociology
Keywords Tag Cloud
skype pestel value swot porter innovation forces chain ebay communication software flexible marketing strategies business process critical study offeror merger bay change offeree create internationalisation mergers acquisition key analyse stakeholders programmes influence programme vs blockbuster strategy ei evaluating strategic c globalisation
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