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Skoda Auto
C/M/1375. Integrated Marketing Communications Strategies of Skoda Auto
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the strategies of integrated marketing communication (IMC) explaining its features and tools. A study is conducted to investigate the perception of IMC strategies used by Skoda Auto as compared to Ford Motor. The study is based on the primary data collected via a questionnaire and analyzed with the SPSS statistical data software. Recommendations are suggested about the marketing communication options available for Skoda Auto to enhance the positive image of their brand.
KEYWORDS: IMC, integrated marketing communication, Skoda Auto, Ford Motor Company,
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