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P/M/731. Marketing communications plan for Ski Rossendale

WORDS:
9500
DATE:
2005
PRICE:
99.99 GBP

The paper reports on creating a marketing communications plan for the charitable trust Ski Rossendale. The companys background is described including the types of perceived risks, competitor environment, internal and external factors relevant for the trusts performance, etc. PEST and SWOT analysis is conducted, marketing communications strategy is elaborated on the basis of the theoretical review and the analysis data.

 

KEYWORDS: Marketing communications, Ski Rossendale, PEST, SWOT,