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Skanova
C/B/1411. Strategic significance of corporate culture and identity
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the concepts of corporate culture (CC) and corporate identity (CI) providing theoretical background of both concepts and offering case studies of CC and CI of Sony, Ferrari, Toyota, General Motors and Skanova. The influence of corporate culture and identity on the formulation and implementation of each company's strategy is analysed. The possibilities of changing CC and CI are discussed.
KEYWORDS: strategic, significance, corporate, culture, identity,
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- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
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- E-Commerce and E-Business
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- Finance and Accounting
- General Business
- History
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- Operations Management
- Philosophy
- Politics
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- Science, Medicine and Nursing
- Sociology
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