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P/EI/61. Dissertation. Online business practices in Singapore Airlines (SIA)

WORDS:
11500
DATE:
2005
PRICE:
119.99 GBP

The dissertation reports on the Singapore Airlines (SIA) analyzing their current situation using SWOT and Porters Five Forces frameworks. Literature is reviewed on e-business, e-procurement, e-reverse auction, etc. The background of SIA is described focusing on their use of Internet technology in marketing and customer services, manufacturing and operations, web-site development, security and legal practices. Recommendations are offered on the effectiveness of the companys online business practices, SIAs website design, credit card transaction, data protection, taxation, etc.

 

KEYWORDS: ei, dissertation, online, business, practices, singapore, airlines, sia,

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