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Singapore Airlines

E/OM/38. Innovation at Singapore Airlines

WORDS:
1500
DATE:
2006
PRICE:
19.99 GBP

The paper examines the success factors of the Singapore Airlines (SIA) discussing the features of innovative products and services and highlighting the company's use of innovation in customer relationship management, etc.

 

KEYWORDS: Singapore Airlines, SIA, customer, innovation,

 
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