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C/M/638. Critically evaluate the role of leadership in effective change management process based on (Shell, Siemens and DaimlerChrysler: Leading change in companies with strong values)

WORDS:
960
DATE:
2007
PRICE:
9.99 GBP

The paper offers a critical evaluation of the role of leadership in effective change management looking at Shell, Siemens and Daimler Chrysler's experiences of change management to explore the theories and practices in managing change. Approaches to cultural change are examined including the views of Lewin, Schein, etc. Theoretical underpinnings are applied to the companies under study.

 

KEYWORDS: Leadership, change management, Shell, Siemens, Daimler Chrysler,

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