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Shiseido
C/M/1229. Marketing strategies for Shiseido: response to changes in marketing environment
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a newsletter describing the changes of the marketing environment over the recent years including the ‘fashionisation’ of markets, the emergence of ‘micro markets’, the shift from supply to demand, technological innovations, rising consumer expectations, competition, globalisation, ‘erosion’ of brands, etc. Recommendations are suggested about subsequent changes of marketing strategies for Shiseido along the lines of customisation, expeditionary marketing, new product development, e-marketing, partnerships, innovation strategies, etc. Directions of the company’s future development are considered.
KEYWORDS: Shiseido, Marketing strategies, marketing environment,
Other Papers On: Strategic Marketing Analysis
Other Papers On: Shiseido
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