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Shangri-La Hotels and Resorts

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C/B/4188. Dissertation. An analysis of tourism and marketing strategies in the luxury hotel sector in Hong Kong. Case study Shangri-La Hotel Group

WORDS:
8100
DATE:
2011
PRICE:
89.99 GBP

This dissertation concentrates on the relationship between tourists and marketing strategies in the luxury hotel sector in Hong Kong, and uses the Shangri-La Hotel Group as a case study. The paper aims to answer the following questions: How does tourism development impact the luxury hotel sector in Hong Kong? What are the main directions for marketing strategies in luxury hotels in Hong Kong? What is the link between the degree of international/domestic arrivals and marketing strategies in the area of luxury hotels in Hong Kong? The dissertation then details the data collection and analysis techniques, before conducting an in depth literary analysis. This section examines tourism in Hong Kong, the luxury hotel sector in Hong Kong, and the characteristics of tourists. The role of services marketing, branding, business strategy planning, and the role of segmentation. The Shangri-La Hotel Group is then evaluated using the SWOT and 4P marketing analysis tools. Conclusions are made regarding recommendations.

 

KEYWORDS: Dissertation, Shangri-La Hotel Group, tourism, marketing strategies, luxury hotel sector, tourism development, Hong Kong, service marketing, branding, business strategy planning, segmentation, SWOT, 4P,

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C/B/3273. Dissertation. The effectiveness of customer loyalty programmes and how this can be measured. Case study of Shangri-La Hotel

WORDS:
10500
DATE:
2010
PRICE:
109.99 GBP

This dissertation aims to investigate how customers value added perception could be measured. The Island Shangri-La hotel in Hong Kong is used as a case study and the dissertation focuses on the hotels loyalty programme. The dissertation aims to critically analyse relevant literature regarding customer satisfaction, customer behaviour and customer loyalty, to investigate whether customer satisfaction is related to customer loyalty in the hotel industry, to critically analyse the findings in order to investigate how costumers perceive the provided unique benefits of the loyalty programme, and to examine how non-purchase-related outcomes could benefit a hospitality organisation. The review of literature focuses on customer satisfaction and defines the perceived quality, perceived value, the expectants and how these can be measured. Customer complaints, loyalty, and satisfaction are all examined in the review. The research methodology is very detailed and presents questionnaires as the main form of data collection, as well as highlighting the limitations, validity and ethical issues relating to the study. The paper concludes by evaluating the findings.

 

KEYWORDS: Dissertation, value added perception, The Island Shangri-La hotel, Hong Kong, loyalty programme, customer satisfaction, customer behaviour, customer loyalty, perceived quality, perceived value, the expectants, Customer complaints,

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C/B/1542. Corporate Social Responsibility: case study of Rasa Sentosa Resort

WORDS:
2700
DATE:
2009
PRICE:
29.99 GBP

The paper presents a case study of Shangri-La's Rasa Sentosa Resort in Singapore examining their policy of corporate social responsibility (CSR). CSR influences on the hotel industry are investigated looking at the impacts of external factors and suggesting recommendations for Rasa Sentosa to integrate their strategies with environmental standards using partnerships with other organisations.

 

KEYWORDS: CSR, Corporate Social responsibility, external factors, ISO 9000, ISO 14000, Rasa Sentosa,

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C/M/857. Report on Shangri-La and Rasa Sentosa Hotel

WORDS:
4200
DATE:
2008
PRICE:
49.99 GBP

The paper reports on Singapore's hotel Shangri-La with Rasa Sentosa resort analysing their marketing strategies and discussing the current challenges faced by the management, marketing mix features (7Ps), marketing forecast, Porter's Five Forces and PESTEL features, competitive advantage, etc. Marketing strategy is developed to improve Shangri-La's performance in new markets.

 

KEYWORDS: Shangri-La, Rasa Sentosa, marketing mix, 7Ps, Porters Five Forces, PESTLE,

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E/M/83. Evaluation of marketing communications strategies in Shangri La Hotels

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper reports on the marketing communications used in the Asian-based hotel group Shangri La Hotels reviewing their current position and promotional objectives, and evaluating the company’s ‘pull’ ‘push’ and ‘profile’ communication strategies from the perspectives of marketing methods, resources and implementation.

 

KEYWORDS: marketing communication, promotion, Shangri La Hotels,

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