MORE Search Options

Browse our collection of papers in
Shangri-La Hotels and Resorts

All Subjects
>
Analysis of Companies
>
Shangri-La Hotels and Resorts

C/B/1542. Corporate Social Responsibility: case study of Rasa Sentosa Resort

WORDS:: 2700
DATE:: 2009
PRICE:: 29.99 GBP

The paper presents a case study of Shangri-La's Rasa Sentosa Resort in Singapore examining their policy of corporate social responsibility (CSR). CSR influences on the hotel industry are investigated looking at the impacts of external factors and suggesting recommendations for Rasa Sentosa to integrate their strategies with environmental standards using partnerships with other organisations.

KEYWORDS: CSR, Corporate Social responsibility, external factors, ISO 9000, ISO 14000, Rasa Sentosa,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/M/857. Report on Shangri-La and Rasa Sentosa Hotel

WORDS:: 4200
DATE:: 2008
PRICE:: 49.99 GBP

The paper reports on Singapore's hotel Shangri-La with Rasa Sentosa resort analysing their marketing strategies and discussing the current challenges faced by the management, marketing mix features (7Ps), marketing forecast, Porter's Five Forces and PESTEL features, competitive advantage, etc. Marketing strategy is developed to improve Shangri-La's performance in new markets.

KEYWORDS: Shangri-La, Rasa Sentosa, marketing mix, 7Ps, Porters Five Forces, PESTLE,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

E/M/83. Evaluation of marketing communications strategies in Shangri La Hotels

WORDS:: 2000
DATE:: 2005
PRICE:: 29.99 GBP

The paper reports on the marketing communications used in the Asian-based hotel group Shangri La Hotels reviewing their current position and promotional objectives, and evaluating the company’s ‘pull’ ‘push’ and ‘profile’ communication strategies from the perspectives of marketing methods, resources and implementation.

KEYWORDS: marketing communication, promotion, Shangri La Hotels,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST