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Shangri-La Hotels and Resorts
E/M/83. Evaluation of marketing communications strategies in Shangri La Hotels
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on the marketing communications used in the Asian-based hotel group Shangri La Hotels reviewing their current position and promotional objectives, and evaluating the company’s ‘pull’ ‘push’ and ‘profile’ communication strategies from the perspectives of marketing methods, resources and implementation.
KEYWORDS: marketing communication, promotion, Shangri La Hotels,
Other Papers On: Shangri-La Hotels and Resorts
Other Papers On: Marketing Communications
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Got the paper - looks amazingRaj
