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Shangri-La Hotels and Resorts
C/M/857. Report on Shangri-La and Rasa Sentosa Hotel
- WORDS:
- 4200
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper reports on Singapore's hotel Shangri-La with Rasa Sentosa resort analysing their marketing strategies and discussing the current challenges faced by the management, marketing mix features (7Ps), marketing forecast, Porter's Five Forces and PESTEL features, competitive advantage, etc. Marketing strategy is developed to improve Shangri-La's performance in new markets.
KEYWORDS: Shangri-La, Rasa Sentosa, marketing mix, 7Ps, Porters Five Forces, PESTLE,
Other Papers On: Shangri-La Hotels and Resorts
Other Papers On: Strategic Marketing Analysis
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