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Seven Eleven
S/M/260. Customer centrality in 7-ELEVEN Taiwan
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper examines customer orientated practices of the 7-ELEVEN convenience stores in Taiwan relating the company's background, defining the notion of customer centrality and discussing the factors that influence 7-ELEVEN's performance outcome.
KEYWORDS: Customer centrality, 7-ELEVEN Taiwan,
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