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Scottish & Newcastle plc
S/M/302. Marketing for New Castle Beer
- WORDS:
- 2000
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper reports on the New Castle beer marketing. Marketing Mix analysis is conducted, an overview is presented of the New Castle beer industry, customer services, buying behaviour, etc.
KEYWORDS: Newcastle, beer, marketing mix,
Other Papers On: Scottish & Newcastle plc
Other Papers On: Alcohol Industry
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