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Scandinavian Airlines (SAS)

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Scandinavian Airlines (SAS)

C/B/3642. Organizational culture: theory and case study of SAS

WORDS:: 2450
DATE:: 2011
PRICE:: 29.99 GBP

The paper looks at the concept of organisational culture (OC) providing its definitions, explaining factors that determine OC, identifying OC elements, outlining different types of OC and the relationship between OC and management styles in an organization. The example of organisational culture in SAS (Scandinavian Airlines) is analysed.

KEYWORDS: Organizational culture, SAS,

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C/M/207. Scandinavian Airlines (SAS): Operations and Marketing

WORDS:: 3300
DATE:: 2005
PRICE:: 39.99 GBP

This report gives an insight into the performance features of SAS, considering its operations and marketing strategies, including market segmentation and marketing mix. The author puts much emphasis on the comparison of SAS to two rivals of traditional full-service- British Airways (BA) and low-cost airline - Ryanair throughout the report. The paper considers the analysis of the external environment in the form of PEST framework that has an impact on the performance of SAS and the airline industry in general. The report also presents main reasons behind the success factors of low-cost airlines.

KEYWORDS: scandinavian, airlines, sas, operations, marketing,

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