Browse our collection of papers in
Samsung
C/B/3948. Samsung's expansion to Saudi Arabia
- WORDS:
- 2850
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the international strategy of expansion to new markets examining the expansion of the Korean multinational corporation Samsung Group to Saudi Arabia. The history and background of Samsung are reviewed, their strategies in the Saudi Arabian market are analysed and evaluated, the issues of financial management are addressed, the need for leveraging partnerships in the local Saudi Arabian market is considered.
KEYWORDS: Samsung, expansion to Saudi Arabia, leveraging partnerships,
S/M/606. Consumer Behaviour towards Apple's iPad
- WORDS:
- 4900
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper examines consumer perceptions and behavior towards the iPad. An overview of the tablet market is presented, theories of consumer behaviour are reviewed. A study is conducted using interviews to determine the attitudes of University of Westminster students to iPad and their competitors, Blackberry Playbook and Samsung Galaxy. Marketing strategies for Apple are recommended on the basis of the research findings.
KEYWORDS: Consumer behaviour, Apple iPad, Blackberry Playbook, Samsung Galaxy, tablet market,
C/F/1014. Financial and strategic analysis of Samsung
- WORDS:
- 6300
- DATE:
- 2011
- PRICE:
- 69.99 GBP
This paper reviews the performance of Samsung, an electrical company, and begins by providing their background. SWOT, PESTEL, Porter’s five forces, and Value Chain analyses are used to assess the company. The paper then assesses their financial performance between the years 2007-2009, and looks at their sales by division, operating profit by division, their balance sheet, and key financial ratios. Conclusions are made regarding recommendations for the company.
KEYWORDS: Samsung, electrical, SWOT, PESTEL, Porter’s five forces, value chain, financial performance, sales, operating profit, balance sheet, financial ratio!,
C/M/1835. Marketing strategy for Samsungs new solar powered television
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper examines the marketing strategies for the new solar powered televisions by Samsung Electronics. The paper begins by providing the background to the company and information on the risk surrounding new product launches. Targeting, segmentation and positioning are then evaluated, followed by a discussion regarding their marketing objectives. A detailed marketing mix follows, and the paper concludes with a summary of costs and returns on investment.
KEYWORDS: Marketing strategies, solar power, new product launch, Samsung Electronics, targeting, segmentation, positioning, marketing objectives, marketing mix, costs, investment,
C/M/1834. Critical evaluation of Samsung's marketing strategy
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper critically evaluates the marketing strategy of Samsung, a television manufacturer. The paper begins by providing the background to marketing strategies and the history of the company. The paper then discusses the relationship between Samsung’s business and marketing strategy, which is followed by an analysis of global context in relation to the strategy. The importance of information is assessed, and Samsung’s E-business strategy is examined. The paper concludes by summarising aspects of their marketing strategy.
KEYWORDS: Marketing strategy, business strategy, Samsung, television manufacturer, global context, E-business strategy,
C/B/3035. Porter's 5 Forces analysis of Samsung
- WORDS:
- 900
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper analyses Samsung, using Porter’s Five Forces analysis. Firstly an overview of the company is presented. Porter’s 5 forces analysis concentrates on the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Samsung.
KEYWORDS: Porter, 5 forces, five forces, Samsung,
C/B/3034. PESTEL and Porter's 5 Forces analyses of Samsung
- WORDS:
- 1700
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper critically analyses Samsung, providing an overview of the company followed by PESTEL and Porter’s Five Forces analyses. The PESTEL analysis assesses Political, Economic, Social, Technological, Environmental and Legal factors affecting Samsung. The Porter's 5 Forces analysis discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry of Samsung.
KEYWORDS: PEST, PESTEL, PESTLE, Porter, 5 forces, five forces, Samsung,
C/B/3033. Value chain analysis of Samsung
- WORDS:
- 900
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Samsung, using Value Chain Analysis. This is a management tool used to identify key activities within an organisation which forms its value chain: Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.
KEYWORDS: Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Samsung,
C/B/3032. SWOT and Value Chain Analyses of Samsung
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper provides an overview of Samsung, followed by a SWOT analysis which evaluates its strengths, weaknesses, opportunities and threats. A Value Chain Analysis of Samsung is conducted to outline Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development, and firm infrastructure.
KEYWORDS: SWOT, TOWS, Value Chain, Inbound logistics, Operations, outbound logistics, marketing and sales, service, procurements, human resource management, technology development and firm infrastructure, Samsung,
C/B/3031. SWOT analysis of Samsung
- WORDS:
- 950
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper evaluates Samsung, using a detailed SWOT analysis. This analysis is conducted to audit Samsung and its environment, and focuses on the strengths, weaknesses, opportunities and threats of Samsung.
KEYWORDS: SWOT, TOWS, Samsung,
C/B/3030. PESTEL and SWOT analyses of Samsung
- WORDS:
- 1700
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper provides PESTEL and SWOT analyses of Samsung. Firstly the paper gives an overview of Samsung. Secondly the PESTEL analysis of Samsung is provided identifying Political, Economic, Social, Technological, Environmental and Legal factors affecting Samsung. Lastly the paper outlines SWOT analysis identifying strengths, weaknesses, opportunities and threats of Samsung.
KEYWORDS: PESTEL, PEST, SWOT, TOWS, Samsung,
C/B/3029. Strategic Analysis of Samsung
- WORDS:
- 2500
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper analyses Samsung. The paper consists of an overview of Samsung, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Samsung. Porter's 5 Forces analysis of Samsung is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Samsung.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Samsung,
C/B/3028. PESTEL analysis of Samsung
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper presents an overview of Samsung using PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors affecting Samsung.
KEYWORDS: PEST, PESTEL, PESTLE, Samsung,
C/B/3027. PESTEL, Porter's 5 Forces, SWOT and Value Chain analyses of Samsung
- WORDS:
- 3100
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper presents a comprehensive analysis of Samsung. Firstly the paper presents an overview of Samsung followed by PESTEL analysis which identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of business environments. Porter’s Five Forces analysis is provided, discussing the competitiveness of the industry. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Samsung. The paper also consists of Value Chain analysis looking at the key activities of Samsung.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Value Chain, Samsung,
C/M/1231. Design Strategy at Samsung Electronics: Becoming a Top-Tier Company. Harvard Business School Case study analysis
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper presents analysis of “Design Strategy at Samsung Electronics: Becoming a Top-Tier Company” case study by Freeze and Chung. This paper examines Samsung’s global brand identity, with regards to its aggressive global marketing strategy, taking into consideration local design preferences and cultural contexts. It then goes on to explore the mechanics behind how a company achieves iconic status in a product or in a brand, with reference to the design of Samsung products. The writer looks at how a large design organisation with branches around the world should manage relationships with other disciplines such as marketing, engineering and manufacturing. Finally, this paper addresses the cross-functional relationships of a large, global design organisation, again, with reference to Samsung’s strategy.
KEYWORDS: Samsung, Design Strategy, Harvard case study,
C/C/129. Implementation of IS aligned with business strategies: Literature review
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the alignment between the company's business strategy and information system (IS) development strategy providing a review of related academic literature on the benefits of IS implementation, IS alignment cycle, etc. with the view of using the information for the study of the IS and business strategies' alignment in Taiwanese Semiconductor and Samsung Electronics.
KEYWORDS: Information systems, IS, business strategy, literature review,
C/F/523. Financial Analysis of Electronic Sector Companies
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents financial analysis of four companies that operate in the electronic sector, i.e. LG, Samsung, Sony and Sharp. Analysis of their key financial ratios over 2006-2008 is conducted, horizontal and vertical analysis of the financial statements is presented showing the trends and changes in the companies' finances over the period.
KEYWORDS: Balance sheet, income statement, horizontal analysis, vertical analysis, financial ratios, accounting policies, LG, Samsung, Sony, Sharp,
C/B/1161. Competitive Advantage of Samsung
- WORDS:
- 2200
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the competitive advantage that Samsung Electronics has achieved in the semiconductor industry since its entrance into the market in the 1970s. The paper looks at the origins, development and sustainability of the competitive advantage drawing on theory and practice. Suggestions are made about the ways for Samsung Electronics to cope with the new challenges posed by Chinese manufacturers who threaten to enter the semiconductor industry.
KEYWORDS: semiconductor industry, competitive advantage, Samsung,
C/M/951. International marketing strategy of Samsung Electronics
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on the performance of Samsung Electronics providing the company's details, and describing their strategy and the policy of expansion to the Middle East and Africa. International marketing mix 4Ps - 7Ps model is used in the analysis, references are made to the marketing theory.
KEYWORDS: Samsung Electronics, Middle East, Diversification, Marketing Mix, 4Ps, 7Ps,
C/B/420. Samsung Semiconductor Europe: Subsidiary Analysis
- WORDS:
- 5000
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The report is aimed at analyzing the overall business of Samsung Semiconductor Europe, a subsidiary of Samsung Group. The operations of the company include manufacturing, developing and marketing of DRAM, SRAM, Flash, TFT-LCD and HDD / ODD. The analysis include company background, product range, brand development, sponsorship, management style, marketing strategy, alliances, competitor analysis, price strategy, SWOT analysis and financial analysis.
KEYWORDS: SWOT, Porters Five Forces, Samsung, Semiconductors, Marketing, Strategy,
E/B/171. Keiretsu, Chaebol and CSE: comparative analysis
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on three companies belonging to Mitsubishi Corporation (Japan), Samsung Group (Korea) and China Merchant Group, respectively, comparing their structure, ownership, HR strategies, competitive environments, negotiation styles, etc. The companies' backgrounds are described, their strategic advantages and disadvantages are analysed.
KEYWORDS: Keiretsu, Chaebol, CSE, Mitsubishi, Samsung, China Merchant,
S/M/133. Samsung: the Rise of the Korean Lion (mobile phones sector study)
- WORDS:
- 3200
- DATE:
- 2005
- PRICE:
- 39.99 GBP
Samsung Electronics is one of the worlds most rapidly growing companies. It is also the third largest mobile phone company worldwide, being just marginally behind Motorola. The aim of the present essay is to thoroughly examine the competitive environment in which Samsung, Mobile Phones, is operating (PESTEL analysis). The industry analysis is then carried out with the help of the Porters Five Forces. Finally, the essay scrutinises Samsungs strengths and weakness as well as provides an overview of the opportunities the companys can capitalise on and threats it could face in the immediate future (SWOT).
KEYWORDS: samsung, rise, korean, lion, mobile, phones, sector, study,
S/B/21. Formulating Information Strategy of Samsung
- WORDS:
- 2000
- DATE:
- 2004
- PRICE:
- 29.99 GBP
This report has been made to support the above statement and covers different points in relation to a global organisation like structure, marketing strategy, customer relationship management, knowledge management, information system, SWOT analysis, and formulation of generic information strategy. It includes substantial analysis of information strategy that would assist the organisation to become a successful company.
KEYWORDS: formulating, information, strategy, samsung,
S/M/59. Where to Launch a Product? - A Marketing Research on opportunities in Canada & Australia for Samsung Company Ltd
- WORDS:
- 5600
- DATE:
- 2004
- PRICE:
- 59.99 GBP
This report carries out a marketing research for product launch in a particular country. It describes various marketing opportunities available to the Samsung Company in the country of Canada and Australia. It also includes the relevant business environment issues that affect the market, the opportunities, and risks & return on investment. Various methods of entering into the market and marketing strategy planning process are explained in-depth, in addition to this, assessment of risk and return has been carried out with clear explanation. The report has been concluded with the advice on selection of the suitable market for launching the product with SWOT analysis.
KEYWORDS: launch, product, -, marketing, research, opportunities, canada, australia, samsung, company, ltd,
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