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S/M/606. Consumer Behaviour towards Apple's iPad

WORDS:
4900
DATE:
2011
PRICE:
49.99 GBP

The paper examines consumer perceptions and behavior towards the iPad. An overview of the tablet market is presented, theories of consumer behaviour are reviewed. A study is conducted using interviews to determine the attitudes of University of Westminster students to iPad and their competitors, Blackberry Playbook and Samsung Galaxy. Marketing strategies for Apple are recommended on the basis of the research findings.

 

KEYWORDS: Consumer behaviour, Apple iPad, Blackberry Playbook, Samsung Galaxy, tablet market,

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Other Papers On: Consumer Behaviour
Other Papers On: Apple Computer Inc
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I received the paper very fast and it helped me quite a lot. Thanks Patel