Browse our collection of papers in
Samsung
C/M/951. International marketing strategy of Samsung Electronics
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on the performance of Samsung Electronics providing the company's details, and describing their strategy and the policy of expansion to the Middle East and Africa. International marketing mix 4Ps - 7Ps model is used in the analysis, references are made to the marketing theory.
KEYWORDS: Samsung Electronics, Middle East, Diversification, Marketing Mix, 4Ps, 7Ps,
Other Papers On: International Business
Other Papers On: Samsung
Other Papers On: International Marketing
Other Papers On: Marketing Mix
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
samsung strategy electronics sector c company marketing business study strategies literature review competitive aligned advantage ltd implementation financial electronic harvard school analysis tier top companies design becoming australia canada formulating information rise comparative cse subsidiary keiretsu chaebol korean lion product research opportunities launch semiconductor mobile phones europe international
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Thank you, it's going to help tremendously in my research.Martin
