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Samsung
C/M/951. International marketing strategy of Samsung Electronics
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on the performance of Samsung Electronics providing the company's details, and describing their strategy and the policy of expansion to the Middle East and Africa. International marketing mix 4Ps - 7Ps model is used in the analysis, references are made to the marketing theory.
KEYWORDS: Samsung Electronics, Middle East, Diversification, Marketing Mix, 4Ps, 7Ps,
Other Papers On: International Business
Other Papers On: Samsung
Other Papers On: International Marketing
Other Papers On: Marketing Mix
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