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Samsung

C/M/1835. Marketing strategy for Samsungs new solar powered television

WORDS:
2000
DATE:
2010
PRICE:
29.99 GBP

This paper examines the marketing strategies for the new solar powered televisions by Samsung Electronics. The paper begins by providing the background to the company and information on the risk surrounding new product launches. Targeting, segmentation and positioning are then evaluated, followed by a discussion regarding their marketing objectives. A detailed marketing mix follows, and the paper concludes with a summary of costs and returns on investment.

 

KEYWORDS: Marketing strategies, solar power, new product launch, Samsung Electronics, targeting, segmentation, positioning, marketing objectives, marketing mix, costs, investment,

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Other Papers On: Segmentation, Targeting and Positioning
Other Papers On: New product development
Other Papers On: Marketing Mix
Other Papers On: Samsung

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I've got the paper. It's really good andproven to be very helpful. Thanks. Mike