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C/B/420. Samsung Semiconductor Europe: Subsidiary Analysis

WORDS:
5000
DATE:
2006
PRICE:
59.99 GBP

The report is aimed at analyzing the overall business of Samsung Semiconductor Europe, a subsidiary of Samsung Group. The operations of the company include manufacturing, developing and marketing of DRAM, SRAM, Flash, TFT-LCD and HDD / ODD. The analysis include company background, product range, brand development, sponsorship, management style, marketing strategy, alliances, competitor analysis, price strategy, SWOT analysis and financial analysis.

 

KEYWORDS: SWOT, Porters Five Forces, Samsung, Semiconductors, Marketing, Strategy,

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