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C/B/3948. Samsung's expansion to Saudi Arabia

WORDS:
2850
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the international strategy of expansion to new markets examining the expansion of the Korean multinational corporation Samsung Group to Saudi Arabia. The history and background of Samsung are reviewed, their strategies in the Saudi Arabian market are analysed and evaluated, the issues of financial management are addressed, the need for leveraging partnerships in the local Saudi Arabian market is considered.

 

KEYWORDS: Samsung, expansion to Saudi Arabia, leveraging partnerships,

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Many thx, I have received the paper and the work is perfect, will deal again. Chen