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S/M/354. J Sainsbury: Brand equity report

WORDS:
5000
DATE:
2007
PRICE:
59.99 GBP

The paper reports on the brand equity audit of Sainsbury's food retailer in UK providing definitions of 'brand equity', the company's background information, market description, competitor and consumer analysis and situation analysis. Recommendations are suggested for the company management offering an action plan of their implementation.

 

KEYWORDS: Sainsburys, brand equity, audit,

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