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P/B/134. Dissertation. An Evaluation of the prospects for Sainsbury's Supermarkets in the UK food retail industry

WORDS:
17000
DATE:
2004
PRICE:
179.99 GBP

This dissertation is analysing the UK food retailing industry and aims to identify the future perspectives of Sainsbury's supermarket chain. It consists of research rationale, analysis of business (PEST) and competitive (Porter) environment of UK Grocery Retailing industry, identifies the industry life cycle, key drivers of the UK food retail industry which are being throughout examined and criticised. Analysis of past, present and likely future performance of Tesco, ASDA, Sainsbury and Safeway is made. Based on these findings writer aims to establish Sainsbury's likely future position in the industry and outlines important recommendations to the company on how to manage its current poor performance and position and succeed in the long run.

 

KEYWORDS: dissertation, evaluation, prospects, sainsbury, supermarkets, uk, food, retail, industry,

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