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C/M/648. Dissertation + Proposal. Loyalty Cards: building relationships between Supermarkets and Customers

WORDS:
10000
ADD-ONS:
1500 Words
DATE:
2007
PRICE:
119.99 GBP

These dissertation and proposal seek to: (1) determine how loyalty cards build relationships between supermarkets and consumers, and (2) understand the key features that consumers look for in loyalty cards. The paper starts off with the research aims and objectives, and research rationale. The paper continues with the literature review, and then the methodology in conducting the research, including the sampling strategy. Research concentrates on Tesco Clubcard and Sainsbury's Nectar Card. The results of the primary and secondary research are then presented. The research limitations, timetable, resources and ethical considerations are the discussed before the paper ends with the conclusions and recommendations.

 

KEYWORDS: Marketing, loyalty cards, customer loyalty, consumer relationships,

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