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C/M/444. Comparing direct marketing strategies of Tesco and Sainsbury's

WORDS:
1500
DATE:
2007
PRICE:
19.99 GBP

The present paper provides the comparative analysis of direct marketing strategies of Tesco and Sainsbury. The analysis is based on the evaluation of the retailers' Internet and mobile marketing tools. The analysis is based from consumer perspective, using such criteria as usability and usefulness of the communication tools. On the basis of the analysis, the recommendations are put forward.

 

KEYWORDS: Direct marketing, retail, grocery, Tesco, Sainsburys,

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Received thanx great paper J.C.