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C/M/1160. Integrated Marketing Communications: Case studies of Sainsbury's and United Airlines

WORDS:
1300
DATE:
2009
PRICE:
19.99 GBP

The paper reviews the developments in the business environment that have led to the prominence of Integrated Marketing Communications (IMC), and considers the IMC strategies of Sainsbury’s and United Airline’s low-cost brand, Ted.

 

KEYWORDS: integrated marketing communications, Sainsbury’s, Ted, United Airline, low-cost carrier,

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Other Papers On: Marketing Communications
Other Papers On: Sainsbury's
Other Papers On: United Airlines

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