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C/EI/52. Sainsbury's: transformation into digital economy
- WORDS:
- 3300
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper looks into the concept of digital economy in the context of organisational change and knowledge creation in organisations. Change within Sainsbury's is analysed identifying its causes, and conducting PESTEL analysis of the business pressures for organisational change. The steps for transformation in Sainsbury's are outlined, Force field analysis suggested by Kurt Lewin is conducted, factors affecting E-business are identified, methods of creating a successful E-business website are suggested. Sainsbury's performance after the transformation into digital economy is discussed.
KEYWORDS: Digital economy, Sainsburys, PESTEL, Force field analysis,
Other Papers On: Sainsbury's
Other Papers On: E-businesses
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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