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C/B/1474. Strategic communications in promoting CSR for better business: Sainsbury's case study

WORDS:
2100
DATE:
2009
PRICE:
29.99 GBP

The paper analyses Sainsbury's approach to corporate social responsibility (CSR) examining the factors behind its success and highlighting the importance of strategic communication in developing a new communication strategy for the company's participation in the campaign against childhood obesity.

 

KEYWORDS: Public relations, corporate social responsibility, CSR, Sainsburys, strategic commun,

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Other Papers On: Corporate Social Responsibility
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