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SABMiller

S/B/569. Managing International Business in Emerging Economies: SABMiller PLC in India

WORDS:
4850
DATE:
2010
PRICE:
49.99 GBP

The paper reports on the entry of the beer brewer SABMiller into the emerging beer market of India in 2000. An overview of the company is presented, the challenges and modes of entry into emerging economies are identified, the reasons for SABMiller's expansion to India are explained, managerial approaches used in India are described, suggestions are made about possible improvements of their strategy comparing it to SABMiller's expansion to Poland.

 

KEYWORDS: SABMiller, entry strategy, Indian beer market, emerging economies, beer brewer,

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