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RyanAir

S/B/576. Cost leadership approach of RyanAir and use of regional airports

WORDS:
3750
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the cost leadership strategy (CLS) of Ryanair reviewing Porter's theory of generic strategies for competitive advantage, comparing the strategy of Ryanair with that of Easyjet, outlining the features of CLS, and discussing the implications of Ryanair's use of secondary and regional airports.

 

KEYWORDS: Cost leadership strategy, Ryanair, Easyjet, airports, Porter’s generic strategies,

 
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