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RyanAir

P/OM/85. Strategic innovations and RyanAir?s business model

WORDS:
1600
DATE:
2002
PRICE:
19.99 GBP

The paper reports on the business model adopted by the low cost airline RyanAir discussing new paradigms of customer offering and reviewing economists? opinions about the role of disruptive strategic innovations. RyanAir?s background is described, their strategy is analysed.

 

KEYWORDS: strategic innovation, RyanAir, airline,

 
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