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RyanAir
C/M/1517. Ryanair's low cost strategy in comparison with other airlines: marketing research
- WORDS:
- 2350
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the marketing strategies of Ryanair, a European low-fares airline, describing their history, outlining the company’s business model, conducting their SWOT analysis, and performing primary research via a questionnaire to identify travelers’ attitudes towards low-cost carriers, particularly to Ryanair.
KEYWORDS: Ryanair, low cost carrier, SWOT, marketing research,
Other Papers On: RyanAir
Other Papers On: Marketing Research
Other Papers On: SWOT Analysis
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Keywords Tag Cloud
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