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RyanAir
C/M/1025. Qualitative research on buying behaviour: case study of Ryanair
- WORDS:
- 3800
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper applies the methods of qualitative research to the study of Ryanair. Social, cultural, personal and psychological factors that affect buying behaviour are identified, consumer perceptions and behaviour toward the company are examined.
KEYWORDS: Ryanair, consumer behaviour, qualitative research,
Other Papers On: RyanAir
Other Papers On: Consumer Behaviour
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Keywords Tag Cloud
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