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C/M/1025. Qualitative research on buying behaviour: case study of Ryanair

WORDS:
3800
DATE:
2009
PRICE:
39.99 GBP

The paper applies the methods of qualitative research to the study of Ryanair. Social, cultural, personal and psychological factors that affect buying behaviour are identified, consumer perceptions and behaviour toward the company are examined.

 

KEYWORDS: Ryanair, consumer behaviour, qualitative research,

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