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Royal Dutch/Shell Group
C/B/2657. Shell in EU market: strategic analysis
- WORDS:
- 4500
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the role of Shell Oil Company (Shell) in the EU market presenting the company’s overview, outlining their strategic objectives, addressing the issues of corporate social responsibility in Shell, describing their competitors, examining core competences, and conducing analysis within the framework of Porter’s Five Forces and PESTEL models.
KEYWORDS: Shell Oil, EU market, Porter’s Five Forces, PESTEL, competitor analysis, core competences,
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