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Royal Bank of Scotland
S/M/403. Discuss the interdependence of marketing mix variables in the context of Royal Bank of Scotland (RBS)
- WORDS:
- 3200
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper presents a marketing mix approach to personal banking services offered by Royal Bank of Scotland (RBS) focusing on Ulster Bank in Northern Ireland. RBS background is reviewed, the marketing mix model is described and analysed with reference to the bank's products, prices, promotion, place, people, etc.
KEYWORDS: Royal Bank of Scotland, RBS, marketing mix,
Other Papers On: Royal Bank of Scotland
Other Papers On: Marketing Mix
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WHAT OTHERS HAVE SAID
I've got the paper. It's really good andproven to be very helpful. Thanks.Mike














