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P/M/606. Causes of BMW’s failure in acquisition of Rover

WORDS:
4000
DATE:
2006
PRICE:
49.99 GBP

The paper examines the causes of the BMWs failed acquisition of Rover Group reviewing literature on mergers and acquisitions (M&A), the theories of synergy, the issues of creating synergy between two companies, etc. The problems of the BMW Rover integration are discussed including the faults in leadership, the absence of contingency plans, etc., and highlighting the importance of synergies identification in M&A.

 

KEYWORDS: Mergers and acquisitions, BMW, Rover, synergy,

 
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