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Rolls-Royce plc

C/B/4334. Strategic Analysis of Rolls-Royce

WORDS:
2000
DATE:
2011
PRICE:
29.99 GBP

This paper analyses Rolls-Royce. The paper consists of an overview of Rolls-Royce, followed by PESTEL analysis, which identifies the Political, Economic, Social, Technological, Environmental and Legal factors of the company. SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats to Rolls-Royce. Porter's 5 Forces analysis of Rolls-Royce is presented, discussing the bargaining power of customers, bargaining power of suppliers, threat of new entrants, threat of substitute products, and intensity of competitive rivalry affecting Rolls-Royce.

 

KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Rolls-Royce,

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