Browse our collection of papers in
Ritz-Carlton
C/M/1120. Customer Relationship Management
- WORDS:
- 3800
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the benefits and techniques of customer relationship management (CRM) tracing its history, highlighting its role in gaining customer's loyalty and describing the use of Information Technology (IT) for implementing CRM. Examples are provided of the CRM applications in the Southwest airlines, Ritz Carlton and Dell Computer Corporation. The challenges of CRM implementation are outlined suggesting the ways to address them.
KEYWORDS: Customer Relationship Management, CRM,
Other Papers On: Customer Relationship Management (CRM)
Other Papers On: Southwest Airlines
Other Papers On: Ritz-Carlton
Other Papers On: Dell
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
I recieved the document. Delivery was prompt and literature very helpfull.Kirk
