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Renault

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C/B/4368. Dissertation. Mergers and Acquisitions: Motives, Ambitions and Challenges behind Mergers and Acquisitions within the Automobile Sector

WORDS:
13450
DATE:
2012
PRICE:
139.99 GBP

This dissertation focuses on the motives and challenges regarding mergers and acquisitions (M&A) in the automobile sector. The objectives are to understand the different motivations and ambitions behind the merger and acquisition transactions within the automobile sector, to identify the prospective challenges being faced by the companies involved in the deal, to highlight the corporate strategy, culture, changes and structure of the new organisation which came into existence and how these factors influenced the actual deal, and to develop strategic recommendations for the managers who are considering M&A activities as corporate strategy keeping in mind the discussions above. The review of literature identifies the different types of M&A and the wide variety of motivations for carrying out M&A. The case studies are then presented, and the study examines M&A between Fiat, Chrysler, Toyota, Tesla, Volkswagen, Porsche, Renault, Nissan, and Daimler-Benz. The dissertation then examines the findings and follows this with an examination of recommendations for the organisation.

 

KEYWORDS: Dissertation, mergers, acquisition, M&A, automobile sector, corporate strategy, corporate culture, Fiat, Chrysler, Toyota, Tesla, Volkswagen, Porsche, Renault, Nissan, and Daimler-Benz,

 

C/B/3829. Cultural aspects of cross-border alliance between Nissan and Renault

WORDS:
2950
DATE:
2011
PRICE:
29.99 GBP

The paper addresses cultural issues of international business using a case study of the cross-border alliance between the Japanese motor company Nissan and the French motor company Renault. Strategies of the companies’ leadership are discussed along the lines of Hofstede’s theory of cultural dimensions arguing whether cultural differences can be overcome through the right management, communication, teamwork and leadership.

 

KEYWORDS: Cultural dimensions, cross-border alliance, Nissan and Renault, international business,

 

C/E/734. Proposal. Impacts of globalization on car manufacturing in Russia: cases of KAMAZ and Renault

WORDS:
1850
DATE:
2011
PRICE:
19.99 GBP

The paper proposes research into the development in the Russian motor industry offering a case study of the truck company KaMAZ and the approaches adopted by Renault in dealing with Russia. Literature is reviewed on the impacts of globalisation on Russian economy, the design and methodology of the proposed research is described, its ethical issues are considered.

 

KEYWORDS: Globalization, car manufacturing companies, Russia, KAMAZ, Renault,

 

C/B/3707. Strategic alliance between Renault and Nissan

WORDS:
3500
DATE:
2011
PRICE:
39.99 GBP

This paper focuses on the strategic alliance between Renault and Nissan, two car manufacturers. The paper examines all of the theories relating to change and strategic alliances. This is followed by an evaluation on the alliance between the two organisations, and the paper concludes by suggesting whether it has been a successful alliance or not.

 

KEYWORDS: Strategic alliance, Renault, Nissan, Car, change!,

 

C/M/1878. Proposal. Consumer Behaviour towards Renault in Russia

WORDS:
1000
DATE:
2011
PRICE:
19.99 GBP

The paper proposes to investigate the marketing of Renault in Russia and the best strategies for attracting customers. The objectives of the proposed research are formulated, areas of the literature review are briefly outlined, the methodology is described.

 

KEYWORDS: Proposal, Consumer Behaviour, Renault in Russia,

 

C/M/618. Marketing Communications of Renault

WORDS:
3200
DATE:
2007
PRICE:
39.99 GBP

The paper examines the communication strategy of the French firm Renault S. A. looking at it from the European perspective and highlighting its economic and social aspects. Strategic communication focus of Renault is described analysing the company's public relations activity. Recommendations are suggested about Renault's branding strategy and the use of Internal Marketing to enhance their customer satisfaction.

 

KEYWORDS: Renault, marketing communication, branding,

 

C/B/434. Strategic alliance: Renault and Nissan

WORDS:
3000
DATE:
2006
PRICE:
39.99 GBP

This paper will take a look at strategic alliance between the two automobile manufacturers Renault and Nissan, with an intention to analyse the different aspects of the process. The paper provides a detailed background of the alliance process and the key players prior to diving into a detailed analysis of the whole process.

 

KEYWORDS: Strategic alliance, Renault Nissan,

 

E/B/191. Dissertation. World car industry: assessment and prospect

WORDS:
14000
DATE:
2005
PRICE:
149.99 GBP

The dissertation investigates the recent developments in the world car industry focusing on relationships between car manufacturers and their suppliers and analysing the problems the industry is currently facing in both developed and developing countries. New directions of the car industry are discussed referring to the strategies of Ford, General Motors (GM), Volkswagen, DaimlerChrysler, Renault-Nissan, BMW, Honda, Toyota, etc. Analysis of strategic errors is performed suggesting solutions to existing problems.

 

KEYWORDS: Dissertation, car industry,

 

S/M/138. International production: Renaults takeover of Dacia and launch of the ?Logan

WORDS:
1500
DATE:
2005
PRICE:
19.99 GBP

This assignment aims to look at the concept of international production in relation to Renaults takeover of Dacia, Romania. Particularly, this assignment focuses on international marketing, delocalization and the risk of cannibalization.

 

KEYWORDS: international, production, renaults, takeover, dacia, launch, logan,