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E/B/191. Dissertation. World car industry: assessment and prospect

WORDS:
14000
DATE:
2005
PRICE:
149.99 GBP

The dissertation investigates the recent developments in the world car industry focusing on relationships between car manufacturers and their suppliers and analysing the problems the industry is currently facing in both developed and developing countries. New directions of the car industry are discussed referring to the strategies of Ford, General Motors (GM), Volkswagen, DaimlerChrysler, Renault-Nissan, BMW, Honda, Toyota, etc. Analysis of strategic errors is performed suggesting solutions to existing problems.

 

KEYWORDS: Dissertation, car industry,

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renault nissan alliance mergers russia car acquisitions proposal dissertation strategic aspects cross cultural kamaz globalization manufacturing border marketing challenges automobile ambitions motives impacts sector communications renaults takeover production international assessment prospect dacia launch behaviour towards consumer c logan world
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