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Renault
C/M/618. Marketing Communications of Renault
- WORDS:
- 3200
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the communication strategy of the French firm Renault S. A. looking at it from the European perspective and highlighting its economic and social aspects. Strategic communication focus of Renault is described analysing the company's public relations activity. Recommendations are suggested about Renault's branding strategy and the use of Internal Marketing to enhance their customer satisfaction.
KEYWORDS: Renault, marketing communication, branding,
Other Papers On: Renault
Other Papers On: Marketing Communications
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