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Renault
C/B/3829. Cultural aspects of cross-border alliance between Nissan and Renault
- WORDS:
- 2950
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper addresses cultural issues of international business using a case study of the cross-border alliance between the Japanese motor company Nissan and the French motor company Renault. Strategies of the companies’ leadership are discussed along the lines of Hofstede’s theory of cultural dimensions arguing whether cultural differences can be overcome through the right management, communication, teamwork and leadership.
KEYWORDS: Cultural dimensions, cross-border alliance, Nissan and Renault, international business,
Other Papers On: International Culture
Other Papers On: International Business
Other Papers On: Nissan
Other Papers On: Renault
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Keywords Tag Cloud
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