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C/M/70. Reiss Strategic Analysis

WORDS:: 1650
DATE:: 2003
PRICE:: 19.99 GBP

These are strategic analysis on Reiss, UK-based apparel retailer and manufacturer, strongly based on academic models and frameworks, including SWOT, CSF (Critical Success Factors), Balanced Score Card and summary of the urgent challenges facing the today's business leaders. Moreover, the paper offers a list of possible future strategies and tactics to be implemented by the company, split into short- and long-term objectives respectively. The company is considerably young and new to the high street retailers company with high growth and expansion prospects as nationally, so internationally. All of the ideas are based on company's capabilities and needs as well as current marketing situation and competitor benchmarking (Mango, Zara).

KEYWORDS: reiss, strategic,

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