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C/M/67. Customer Relationship Marketing (CRM) Strategy: the Case of Reiss
- WORDS:
- 900
- DATE:
- 2003
- PRICE:
- 9.99 GBP
This is a summary of the currently implemented and suggested CRM (Customer Relationship Marketing) strategies for Reiss, UK-based apparel retailer and manufacturer. This is considerably young and new to the high street retailers company with high growth and expansion prospects as nationally, so internationally. All of the ideas are based on company's capabilities and needs as well as current marketing situation and competitor benchmarking (Mango, Zara).
KEYWORDS: customer, relationship, marketing, crm, strategy, reiss,
Other Papers On: Reiss
Other Papers On: Relationship Marketing
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