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Reebok

C/B/377. Assessment of the rationale behind Adidas' recent purchase of Reebok, Evaluation of the threats and challenges posed by the merger, and industry analysis of the sportswear industry

WORDS:: 2500
DATE:: 2006
PRICE:: 29.99 GBP

The write up attempts to critically evaluate the strategic reasoning behind Adidas' recent purchase of Reebok. The author feels that product diversification and market expansion were the key motives behind the acquisition. In sync with the post-merger evaluation, the author also attempts to evaluate the challenges that decision makers at Adidas may face in operating enlarged firm. Also, with the use of the PEST analysis and the Industry Life Cycle, the student presents an objective analysis of the sportswear industry.

KEYWORDS: assessment, rationale, adidas, recent, purchase, reebok, evaluation, threats, challenges, posed, merger, industry, sportswear, industry,

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C/B/286. Adidas/Reebok Merger

WORDS:: 3300
DATE:: 2005
PRICE:: 39.99 GBP

The following report discusses the recent acquisition of Reebok by Adidas-Salomon Group. Presents the analysis of the competitive environment, using the frameworks of PEST and Porters Five Competitive Forces. Companys competitive advantage is also considered through the application of analysis of generic position of companys business units, BCG matrix. The author gives the financial analysis of the merger. Presents the stakeholders power-interest map, the value chain configuration of business activities and summarizes the findings through the application of diagrams and maps.

KEYWORDS: adida, reebok, merger,

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P/M/444. Brand loyalty: Nike and Reebok

WORDS:: 9500
DATE:: 2005
PRICE:: 99.99 GBP

The paper examines the phenomenon of brand loyalty in sports footwear providing a review of literature on the sports shoe market, theories of consumer behaviour, brand loyalty, quality, etc. A case study is designed and conducted using the methods of primary data collection (customer centric questionnaires) and secondary data interpretation on the basis of positivist and realist methodologies, qualitative and quantitative analysis, deduction and induction. Conclusions are made about consumer loyalty to Nike and Reebok brands, and the changing trends in sports wear consumers.

KEYWORDS: brand, loyalty, nike, reebok,

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