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Red Bull
C/M/1346. Value of brand communities for marketers and consumers
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the importance of a strong brand for the competitiveness in the market examining the scope and significance of brand community. The concept of brand community is defined arguing that companies with a developed brand community are less affected by economic downfall, and discussing examples of Apple Inc, Red Bull, HP and Mini Copper Club.
KEYWORDS: Branding, marketing, brand community, Apple Inc, Red Bull, HP,
Other Papers On: Branding
Other Papers On: Apple Computer Inc
Other Papers On: Hewlett Packard (HP)
Other Papers On: Red Bull
Other Papers On: Mini
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Keywords Tag Cloud
bull red marketing brand strategies strategic communication uk strategy energy viral drink promotion value drinks integrated studies soft consumers lithuania communities marketers market consistent advertising stated effects planned result identity exist considers exposure discuss p philosophy positioning audiences appropriate target launching
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