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Red Bull
C/M/1222. Viral marketing and Red Bull promotion strategies in UK energy drink market
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper addresses the concept of viral marketing as a strategy that encourages individuals to pass a marketing message to others. Success factors behind Red Bull’s viral marketing campaigns are examined describing the Red Bull energy drink brand, and highlighting the key viral marketing features of the Red Bull’s business, their target market and marketing communications strategies.
KEYWORDS: Red Bull, viral marketing, marketing communications, energy drink,
Other Papers On: Viral marketing
Other Papers On: Marketing Communications
Other Papers On: Red Bull
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Keywords Tag Cloud
bull red marketing brand strategies strategic communication uk strategy energy viral drink promotion value drinks integrated studies soft consumers lithuania communities marketers market consistent advertising stated effects planned result identity exist considers exposure discuss p philosophy positioning audiences appropriate target launching
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