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Reckitt Benckiser Group
C/OM/263. Improvement of supply chain management in Reckitt Benckiser
- WORDS:
- 890
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper looks at the initiatives in supply chain management (SCM) adopted by Reckitt Benckiser (RB) in the past five years examining the strategies used to align their new product development (NPD) process with SCM, and reviewing environmentally friendly practices of RB.
KEYWORDS: Reckitt Benckiser, supply chain management, SCM, new product development, NPD,
Other Papers On: Supply Chain and Logistics
Other Papers On: Reckitt Benckiser Group
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