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Reckitt Benckiser Group

C/F/989. An Analysis of the Financial Strategy of Reckitt Benckiser

WORDS:: 2750
DATE:: 2010
PRICE:: 29.99 GBP

This paper examines the financial strategy of Reckitt Benckiser (RB), a leading company in the global household, health and professional care sector. The paper discusses the shareholder returns and capital structure. The WACC value before and after the restructuring of the firm’s capital structure. The key performance indicators are analysed, as is corporate governance. The financial strategies of the firm’s two key competitors Unilever and Procter & Gamble are also provided to examine the industry. The paper concludes by providing recommendations for the company.

KEYWORDS: Financial Strategy, Reckitt Benckiser, shareholder returns, capital structure, WACC value, key performance indicators, corporate governance, Unilever, Procter & Gamble,